“Unfortunately, Wix is lacking one very important feature for catering to “professional needs” – data portability. When asked for his thoughts on the campaign, Mullenweg added that Wix is the only CMS in the world that doesn’t allow export – even Facebook does. The Wix support center states: ‘Your Wix site and all of its content is hosted exclusively on Wix’s servers, and cannot be exported elsewhere.'”
“Having content that is locked in and cannot be easily exported to other platforms or hosts does not appeal to professionals. No amount of extravagant spending on marketing stunts will convince developers to bring their customers to a proprietary CMS that also locks in your content.”Matt Mullenweg – WordPress Founder
I will admit, a self-hosted WordPress website is by no means a one size fits all, or even intuitive in the slightest for someone not looking to dig their hands into the earth and build something they can truly have ownership of.